Bloom Medicinals Corporate Team

Exceptional experience in medical cannabis operations, healthcare administration, regulatory compliance, financial planning and management, marketing, technology and design.

Nicole van Rensburg

Chief Executive Officer


Nicole is a partner and co-founder of multiple medicinal marijuana businesses with 7 locations in 3 states. As CEO, Nicole spearheads decision-making on strategy and policy, and ensures a personalized approach to the delivery of value-based marijuana products.
She has over 15 years’ experience in the healthcare field and is a recognized subject matter expert and industry leading authority.

Nicole holds a BS in Business Administration from Emory University, and an MBA from Northwestern University.

Open communication and collaboration should be the cornerstones of your corporate culture. - Nicole van Rensburg

William Hollander

Chief Operating Officer


William is a partner and co-founder of Bloom Medicinals, and an experienced operations executive leading the company in developing and implementing short/ long-term operational plans. As COO, William oversees all aspects of business operations from corporate management to facility build-out, and operational readiness through to the end user delivery of product.

William has over 5 years experience in the medical marijuana industry with more than 10 years in healthcare operations, and holds a BBA from Florida Atlantic University.

Success is not final; failure is not fatal: It is the courage to continue that counts. - Winston Churchill

Karen Hollander

Chief Administrative Officer


As CAO, Karen establishes administrative procedures, workflow systems, and keeps projects moving on time and on budget. Karen has over 40 years’ experience managing multi-specialty medical clinics, physician practices and healthcare diagnostic centers, and as an early pioneer in the HMO industry, she has helped navigate complex capitation structures and the integration of medical records compliance.

Karen holds her LMT certification and is practice administrator for the family’s multi-specialty medical diagnostic companies, and several affiliated medicinal marijuana businesses.

The difference between successful people and others is how long they spend time feeling sorry for themselves. - Barbara Corcoran

Nate Hollander

Chief Financial Officer


Nate has over 40 years’ experience in the medical field and has built, owned and operated several large healthcare centers and medical diagnostic facilities. Nate has keen insight into the competitive landscape of the healthcare industry, changes in market trends, market segmentation, and new business opportunities, and oversees budgeting, capital allocation and cost controls.

Nate holds a BBA from Temple University and an MBA from Suffolk University.

The will to win, the desire to succeed, the urge to reach your full potential... these are the keys that will unlock the door to personal excellence. - Confucius

Peter Turco, Esq.

Chief Compliance Officer


Peter is a healthcare attorney with licenses in New York, New Jersey and Florida, and serves as in-house counsel for both Bloom Medicinals and the Hollander family’s other healthcare companies. He works to ensure all companies stay in line with internal policies and designs controls to mitigate risk. Peter’s high-level of business acuity has been instrumental in sustaining long-term growth.

Peter holds a BA in Political Science from Montclair State University and a JD from Seton Hall Law School.

A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty. - Winston Churchill

RJ Starr

Head of Compliance


RJ is an operational and corporate compliance professional with over 25 years experience in healthcare, pharmaceuticals and health plan administration. He writes our applications for new market entry, creates regulatory documentation and programs, and ensures that all Bloom Medicinals entities remain in continuing compliance with the requirements of their state’s governing agencies.

RJ studied Educational Psychology at the University of Northern Colorado and holds an MDiv in Theology.

Face reality as it is, not as it was or as you wish it to be. - Jack Welch

Andrew Wagner

Head of Operations


Andrew has been with the company since its earliest days, starting out as a dispensary manager now overseeing multi-state dispensing operations including product procurement, inventory control, POS, staff training and vendor relations. As a former educator turned cannabis advocate, Andrew served as Communications Director for NORML’s Houston chapter (National Organization for the Reform of Marijuana Laws).

Andrew holds a BS in Political Science and an MA in Communications from Illinois State University.

Collaboration is a key part of the success of any organization. - Dinesh Paliwal

Jose Patino

Head of Marketing


Jose manages all digital communications through the company‘s websites, email campaigns and social media platforms, ensuring that each affiliate company maintains its branding and messaging integrity, meets compliance needs and marketing goals. Jose has over 10 years’ experience in communications and marketing, beginning his career in the USMC in strategic communications planning and equipment installation and maintenance, and moving into television production and marketing agencies.

Jose holds a BBA in Marketing from Florida Atlantic University, and was awarded the Navy and Marine Corps Achievement Medal.

Marketing is no longer about the stuff that you make, but about the stories you tell. –Seth Godin

Michael Sturgill

Head of Technology


Michael oversees the company’s day-to-day IT operations. He is responsible for coordinating technical infrastructure, developing proprietary in-house software, and managing inventory tracking system and technology vendor selection, all while ensuring an excellent patient/ customer experience. Michael has 12 years’ experience in marketing and technology and develops proprietary platforms and websites.

Michael holds an AA degree with a focus on marketing and mathematics.

I do not fear computers. I fear lack of them. - Isaac Asimov

Traci Parrish Sanz

Head of Creative


Traci oversees Bloom Medicinals’ visual representation. Her responsibilities include the conceptualization, art direction and design of all branding, print collateral, packaging, social media, presentations, website layout and advertising. She also consults on marketing strategy, merchandising, dispensary interiors and store events. Traci has over 10 years’ experience as an art director, illustrator and senior graphic designer and has produced acclaimed work on global campaigns for leading brands and corporations.

Traci holds a BA in Visual Arts from the Intercontinental University School of Art, and is a classically trained illustrator and fine artist.

You can look at a picture for a week and never think of it again. You can also look at the picture for a second and think of it all your life. - Joan Miro

June Tapia

Head of Digital Marketing


June is part of the Bloom Medicinals marketing team and focuses her efforts on the company’s digital marketing needs. With over 10 years experience in internet marketing, including graphics and web design, June organizes projects, manages email campaigns, ensures consistency in branding and design aesthetics and assists in creating an excellent user experience.

June holds as a BA degree in Graphic Arts from the Art Institute of Florida.

You can look at a picture for a week and never think of it again. You can also look at the picture for a second and think of it all your life. - Joan Miro

Georgie

Chief Morale Officer


With five years experience boosting morale, Georgie ensures the Bloom Medicinals’ workplace is fun, productive, and satisfying. Although he spends most of the day sleeping under a desk, he also enjoys a game of fetch with his lambchop and lounging from lap to lap. Georgie attends all company meetings to ensure they stay on track. He does this by getting up and stretching as a gentle hint that the meeting has gone on long enough.

George intends to pursue a degree as specialized security and protection dog once he gets a little bigger.

Woof. Wah-wah-wah-wah-wahf. Woof! Wo-wo-wo-wo-wahf! Woof! - George